For Immediate Release

ATLANTIS, PARADISE ISLAND WELCOMES ALL-STAR LINE UP OF 25 SPORTS ICONS AND 25 WORLD FAMOUS POKER PROS FOR SPORTS LEGENDS CHALLENGE

World-Class Resort and Casino Prepares to Host the Ultimate Sports Fan’s Fantasy Event


Paradise Islands, Bahamas, August 11, 2009 – Atlantis Paradise Island, Bahamas is preparing to welcome 25 of the greatest legends in sports history and 25 world famous Poker Pros for the first-ever Poker News Sports Legends Challenge presented by AbsolutePoker.net, a four-day sports fantasy and gaming experience that will take place Sept. 14 – 17, 2009.

For the first time ever, sports fans have a chance to go beyond a typical athlete meet and greet or autograph session to actually play with and against 25 of the world’s greatest sports superstars. The Sports Legends Challenge is the sports fan’s ultimate fantasy featuring four days of casino gaming and golf cash prize tournaments with some of the biggest names in sports, including: Troy Aikman, Sugar Ray Leonard, Richard Petty, Kareem Abdul-Jabbar, Emmitt Smith, Reggie Jackson, Chuck Liddell, Tony Hawk, Joe Namath, Julius “Dr. J” Erving, Mark Messier, Fuzzy Zoeller, Jerry West, Herschel Walker, Jim Brown, Randy Couture, Bobby Hull, Ozzie Smith, Laffit Pincay, Brooks Robinson, Gale Sayers, Kyle Petty, Lennox Lewis and Rocco Mediate.

To up the ante, the event will also feature 25 of the world’s top Poker Pros such as Phil Hellmuth, Annie Duke, Johnny Chan, Jamie Gold and Mike Sexton, who will play with and coach event participants. The Sports Legends, Poker Pros and participants will compete in a variety of events including No Limit Texas Hold ‘Em, blackjack, slots and golf tournaments to vie for up to $10 million in prize money.

The other top Poker Pros confirmed to participate include T.J. Clothier, Layne Flack, “Cowboy” Kenna James, Antonio Esfandiari, Men “The Master” Nguyen, Mark Seif, Cyndy Violette, Robert Williamson, III, Gavin Smith, Barbara Enright, Amir Vahedi, Marsha Waggoner, Kathy Liebert, Chip Jett, David Singer, Marco Traniello, Karina Jett and Robert Daily.

“We are truly impressed with the quality of the attendees, and the enthusiasm with which this inaugural Sports Legends Challenge is being received by sponsors and attendees alike. It promises to be a one-of-a-kind experience, and we’re delighted it will take place at Atlantis this fall,” said George Markantonis, President and Managing Director of Kerzner International Bahamas Ltd.

Event participants will compete individually and with a team in a variety of events including No Limit Texas Hold ‘Em, blackjack, slots and golf tournaments during the four-day event. The week culminates with the Sports Legends All-Star Poker Challenge, matching up the Sports Legends, Poker Pros and top-finishing competitors in a winner-take-all, No Limit Texas Hold ‘Em grand finale. This event will pair the top 25 finishing poker players with a Sports Legend in two-player teams, along with a Poker Pro as their coach, for a cash prize. The Sports Legends All-Star Poker Challenge will be televised nationally by FOX Sports Network on Nov. 26, 2009, Thanksgiving Day.

“ The week of festivities will offer a ‘kick off concert’ by Colbie Caillat on Saturday, September 12th, and a myriad of events and socials through Thursday, September 17th…….the energy should be electric,” commented George Markantonis.

“As a world-class resort and casino, Atlantis, Paradise Island is an ideal venue to host the first-ever Sports Legends Challenge,” said Bruce Bibbero, founder and chief executive officer, Sports Legends Challenge. “We have created one of the most elite and exclusive sporting events in the world, and our host venue has significantly added to appeal and excitement that surrounds this event.”


Exciting special travel packages have been created to make the Sports Legends Challenge an amazing value in addition to the event of a lifetime. These special-value offers include two-player packages that allow participants to experience the entire event for a single price. These incredible packages include five nights luxury hotel accommodations at Atlantis. And thanks to the event’s official airline, JetBlue Airways, JetBlue has dramatically enhanced the travel packages to include free roundtrip air transportation to and from the Bahamas from a variety of major cities serviced by JetBlue.

As part of the activites, the World Series of Poker Academy will hold a special three-day academy program as part of the Sports Legends Challenge headlined by all 25 of the Poker Pros in attendance. The Poker Pros will provide strategy, tips and offer instruction to the event participants.

In addition to the casino gaming, the Sports Legends Challenge also features a series of golf tournaments at the world-renowned Ocean Club Golf Course.

Sports fans interested in participating should visit www.sportslegendschallenge.com or call 404-869-5000 for information on how to register. A limited number of spaces are still available.

Corporate partners for the Sports Legends Challenge include PokerNews, AbsolutePoker.net, Rovia, WorldVentures, Atlantis Paradise Island, Bahamas, FOX Sports Radio, NTN Buzztime, Inc., VegasInsider, World Championship of Fantasy Football, The World Poker Store, Legendary Auctions, Golf Now powered by The Golf Channel, JetBlue Airways, World Series of Poker Academy, Magellan Jet, Alchemy3, Bluff Media, World Poker Association, Playboy Golf, and Imperial Jets.


Atlantis Paradise Island, Bahamas
Atlantis Paradise Island, Bahamas is a unique destination featuring the world’s largest open-air marine habitat, home to over 50,000 sea animals living in 14 exhibit lagoons. Explore Aquaventure, an innovative waterscape of thrilling slides and river rides, discover secrets of the lost civilization in The Dig, and interact with gentle Atlantic bottlenose dolphins at Dolphin Cay. Enjoy 20 swimming areas, renowned beaches and golf course, Mandara Spa, the Caribbean’s largest casino, duty-free shopping, Aura nightclub, and a wide range of dining options, including the gourmet cuisines of Bobby Flay and Nobu. Atlantis also offers a multitude of unique accommodations, including the iconic Royal Towers, the stylish Cove Atlantis, the contemporary Reef Atlantis, or the comfortable Coral Towers. Now is the time to discover the wonder of Atlantis!

Sports Legends Challenge
The Sports Legends Challenge is the only event of its kind that gives sports fans a chance to cross the line from spectator to competitor with the greatest Sports Legends of our time for up to $10 million in prize money, and the event is televised nationally on Fox Sports Network. The inaugural North American event will take place at Atlantis Paradise Island, Bahamas from Sept. 14-17, 2009, with the premiere international event set to take place in London in 2010. For more information, please visit www.sportslegendschallenge.com.



STEPHANIE WAJSMAN
SPORTS LEGENDS CHALLENGE
PRESENTED BY ABSOLUTE POKER.NET
OFFICE: (404) 869-5000 • FAX: (678) 809-0416
swajsman@sportslegendschallenge.com

Sports Legends Challenge Adds Liddell, Couture, Hawk And Messier

THE SPORTS LEGENDS CHALLENGE INVITES FANS TO GO ‘ALL IN’ FOR THEULTIMATE SPORTS FANTASY EVENT

ATLANTA, July 27, 2009 – For the first time ever, sports fans have a chance to go beyond a typical athletemeet and greet or autograph session to actually play with and against 25 of the world’s greatest sportssuperstars. The Sports Legends Challenge is the sports fan’s ultimate fantasy featuring four days of casinogaming and golf cash prize tournaments with some of the biggest names in sports, including: Troy Aikman,Sugar Ray Leonard, Richard Petty, Kareem Abdul-Jabbar, Joe Namath, Reggie Jackson and many others. Toup the ante, the event will also feature 25 of the world’s top Poker Pros such as Jamie Gold, Annie Duke,Johnny Chan and Mike Sexton, who will play with and coach event participants.

The Sports Legends Challenge announced today that it has secured mixed martial arts super stars ChuckLiddell and Randy Couture; skateboard icon Tony Hawk; and hockey legend Mark Messier to round out thelist of 25 athletes who will participate.The event is confirmed for Sept. 14 – 17, 2009 at the luxurious Atlantis Paradise Island resort and casino inthe Bahamas. The Sports Legends, Poker Pros and participants will compete in a variety of events includingNo Limit Texas Hold ‘Em, blackjack, slots and golf tournaments to vie for up to $10 million in prize money.

“The Sports Legends Challenge is one of the most elite and exclusive sporting events in the world,” saidBruce Bibbero, founder and chief executive officer, Sports Legends Challenge. “There has never been anevent where a select group of sports fans can cross the line from spectator to competitor in a multi-daygaming and golf experience with 25 of the biggest names in U.S. sports history. It’s simply unprecedented.”Event participants will compete individually and with a team in a variety of events including No Limit TexasHold ‘Em, blackjack, slots and golf tournaments during the four-day event.

The week culminates with theSports Legends All-Star Poker Challenge, matching up the Sports Legends, Poker Pros and top-finishingcompetitors in a winner-take-all, No Limit Texas Hold ‘Em grand finale. This event will pair the top 25finishing poker players with a Sports Legend in two-player teams, along with a Poker Pro as their coach, fora cash prize. The Sports Legends All-Star Poker Challenge will be televised nationally by FOX SportsNetwork on Nov. 26, 2009, Thanksgiving Day.

“With the addition of Liddell, Couture, Hawk and Messier, we will enhance the experience for participantsand entice a whole new audience of sports fans to be part of this event,” Bibbero said. “We’ve had anunbelievable response to this first-ever event. The support from the sports, poker and fan communitiesreinforces our vision to turn the Sports Legends Challenge into a series of worldwide events.”